Give your visitors an engaging experienceĮnsure you can connect with visitors to your stand quickly and maximise your opportunities to keep them there. Get the team together or engage your marketing agency to get creative. At a virtual trade fair this is going to be challenging. It isn’t easy to engage visitors at a trade fair when you can speak to them as they pass by. Some virtual shows may have a restrictive layout, but you can still optimise your chances by doing something different. Don’t be afraid to spend some budget on high-quality, eye-catching graphics and video content and think carefully about the layout. Getting your virtual trade stand prepared requires as much, if not more, attention to detail as your in-person stand would. Plan your virtual trade show stand as you would a ‘real’ one Ensure content is where it should be and that everyone who needs it has seamless access. Give the team everything they need to perform well and test both systems and connectivity thoroughly.Ĭonnectivity is crucial for live events and poor hardware or out-of-date apps won’t help with reliability. Making sure you’re ready for the virtual event in terms of having all the right hardware and software, apps and platforms in place is an important part of the preparation strategy.
TRADE SHOW BOOTH DESIGN CLOUD SOFTWARE
Get your hardware and software ready and tested This will save you valuable time and allow you to focus on the rest of your checklist. Get in touch with your digital marketing team to review both the performance and the content of your website and social presence and make recommendations for improvement. Your website should be ticking all the boxes in terms of usability, such as optimised site speed, high quality, optimised imagery and consistency across your branding. Your website and social channels will be more visible in your virtual exhibition, so ensure now that everything is current, optimised, branded and reflects your mission statement. Optimise your online presence and brandingĭon’t allow your current online presence to let you down. Give yourself enough time to get ready and don’t underestimate the value of planning. We’ve come up with a checklist to help you prepare for the virtual event. The new virtual trade show landscape is going to need a different strategy.
How will you catch the eye of your visitors? Many of you already know the struggle of keeping a trade show booth interesting enough to attract and retain your visitors in a face-to-face situation.
While this year has been exceptionally challenging for trade show organisers, some are taking a different approach and hosting virtual events to keep things fresh in their industry sector.Īttending a virtual trade fair as an exhibitor will need a new approach too. If you’re a seasoned trade show go-er, it’s likely you’ll already be feeling your way towards a new normal, in the virtual trade show environment. Tags: Virtual trade show virtual trade fair virtual meetings marketing team trade show booth engaging content virtual exhibition engaging content video demonstrations marketing agency
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